Building your personal brand to get a job
Written by Emma Burbidge Posted in Interviews, Careers
You see them in adverts and find them at the supermarkets and on our high streets. Brands are really popular and you buy them because they are well known and they grab your attention.
The same applies to people in their job search. When job hunting it is important to show the best possible version of yourself, and brand yourself successfully in order to maximise your chances of getting a job. This means demonstrating to an employer that you are hard-working, keen to learn new things and very enthusiastic about the role you are applying for.
Use this common advertising model when building your brand:
- Attention: Get their attention with a strong beginning
- Interest: Make it interesting perhaps by using humour or throwing in some facts
- Desire: Leave the employer wanting more by telling them something unique about yourself
- Action: Lead the employer to action, ie make them want to hire you!
You also need to show them your USP, your unique selling point. For example, it could be that you made £500 in a sponsored run or that you started your own band. Telling the employer what sets you apart from the other candidates is a good way to increase your chances of getting a job.
Before creating your personal brand it is good to have at least some idea of what you want to do with your life. This means you will be able to show your enthusiasm for the job you are applying for much more easily. Having an idea of the person you want to present to employers will really help with your personal branding.
Tips for Personal Branding:
- Style: For interview you will need to wear smart and professional interview clothes. However, you can add a personal touch, perhaps with a creative piece of jewellery or a colourful tie which shows your personality
- Personal Story: Sometimes interviewers will ask you simply ‘tell me about yourself’. It helps to answer this question if you can tell them what you have been doing and what your key skills and interests are clearly and concisely, and are able to provoke their attention and interest when doing so
- Social Media: Employers are increasingly looking to social media to find out more about potential candidates. Google yourself to find out what people can learn about you when doing a web search. Clear your Facebook account of all photos that present you in a poor light, changing your account setting if necessary. Use Twitter and Instagram to present your interests to employers
- Blog/Website: If you enjoy writing or have particular insight to share you might want to create your own blog or website. This will both demonstrate your ability to design websites and show that you are quite tech-savvy. It will also demonstrate your writing skills, as well as acting as an online version of your CV to highlight your skills and experience
- Email Address: Employers will often use email to confirm interviews or send you new opportunities. You should a) have an email address b) check it regularly and c) ensure it is appropriate ie. Your name @ gmail.com